Agency: Pace Creative Group
Client: Hitachi Group
Creative Direction: Hitachi Group
Infographic Design, Gif Animation and Social Media Ads: Gustavo Chams
Marketing Strategy and Copywriting: Meghan Mahoney
Project Manager: Farryn Robins
Account Executive: Stefanie Curtis and Matt Gardner

The Project

Hitachi Vantara is a company that provides modular mid-range and high-end storage systems, software and services. It is wholly owned subsidiary of Hitachi Ltd. and part of the Hitachi Information Systems & Telecommunications Division. The company is focused on IoT management, Data Analysis, Digital Transformation, Hybrid Cloud Storage Systems, Application and Data Center Modernization.

Obstacles

After an initial meeting with representatives of Hitachis’s board, we developed an initial research and launch strategy that led us to realize that the main challenge for this project was going to be creating infographics and social media ads that were targeted to their highly specific tech savvy b2b clients, but were also engaging to the average client and also followed Hitachi’s brand guidelines. 

Final Product

We created an activation plan specifically targeted towards business with data management problems, including unstructured data, storage and IoT. The action included mobile and web versions of an interactive infographic as well as digital ads that had the goal of redirecting customers from social media and blogs to Hitachi’s website.

The project was successful and Hitachi became a regular client.