COMPANY NAME: INSTAX
Instax is a Japanese company that belongs to the FujiFilm Group. Instax is specialized in instant photography. The company has developed the marketing strategies, aiming to have a very informal, fun and playful voice. Instax is very successful in the Asian Market.
Laying down on an Italian black leather couch from his white minimalist apartment, he smokes an old fashioned cigarette trying to suppress the feelings that connect him to the world surrounding him. What could he do? Although he is no longer an eighteen year old boy, he’s never lost his appreciation for the Bohemian artistic night. He drinks green tea, expecting to be purified from the leftover alcohol on his body. He is bored. He is always bored. He grabs an empty sketchbook from the side table and gets excited about thirty five or more crazy new ideas for new projects, without noticing that the rest of cigarette began to burn a part of itself. “It’s part of the process.”, he says out loud, although no one is there to hear it.
25-35 years old, middle class, North American or European, into art. Works mostly in the creative fields or directly with fine arts/applied arts.
He’s an enthusiast of new technologies; he has time and disposition to experiment new ideas.
This Design Direction understands that the different target audiences resonate with different brandings. For that, this project has proposed a rebranding that follows the concept of a mashup between the world of technology and nostalgia. Both these visions are also reflected in Instax Vision.
This Design Direction follows the idea of a mashup between the world of technology and nostalgia. Both these visions are also reflected in Instax Vision.
The project references Alhazen, the middle eastern philosopher and scientist that created the first portable Camera Obscura. Without his researches, we wouldn’t be able to develop the first cameras.
The two trapezoid shapes are based of the drawings of his Camera Obscura and the dark room developing process.