As a result of the 2016 Brazilian coup d’état, the government in place has led Brazil to a dark scenario. Corruption and social problems are afflicting everyone. The national media seems to neglect these problems to benefit their own interest and the international media is silent as well.
To reverse this scenario, this non-profitable real life advertising campaign was created. This project hopes to bring international awareness to this Brazilian socio-political issue. The project started out as an ambitious small campaign and grew proudly. Currently, it has over forty volunteers and it has been translated to 11 different languages, receiving international media attention as well.
The concept behind this project is that every big social change in the world had its roots in new ideas that were spread through artistic expression and manifestos.
The name “Brazilian Spring” was derived from the Revolutions of 1848, known as the Spring of Nations or the Peoples’ Spring, when people of several European countries began a revolutionary process that led to a wave of freedom and civil rights. In addition, this project also references the period of military dictatorship that the Brazilian underwent between 1964-85 and the recent parliamentary coup d’etat of 2016.