Agency: Pace Creative Group
Client: Stratis Capital
Creative Direction and Design: Gustavo Chams
Our team at the Pace Creative Group discussed the needs of Stratis Capital, a investor group that needed to introduce their new brand: Pota Inc.—an agency of natural and organic products in the beverage industry that is focused on distributing high-end natural alcoholic drinks.
Pota needed to be launched within a very short time-frame with a strong concept that would be in line with the brand values. But how were we able to develop a strong brand in such a short turnaround? After an in-depth research, we developed three concepts that were aligned with their target audience values and that would also be comprised of few small variations in tone—from traditional to modern—that helped the client to envision the brand strategy behind each version.
Based on the client’s preference we proceeded in developing a custom-made logo with clean lines and a contemporary aesthetic. This is how the brand started. From there we developed printed branded materials such as the stationary and a PowerPoint presentation template. Then, the brand presence was then taken to the web with a splash page.
Our work has enabled Pota Inc. to launch their brand very quickly, provided with the elements needed to attract potential clients and customers in the market.