Agency: Pace Creative Group
Client:
Stratis Capital
Creative Direction and Design:
Gustavo Chams
Project Management: Jasmine Grant
Account Executive and Marketing Strategy: Stefanie Curtis and Matt Gardner
Web Development: Daniel Louwe

The Project

Stratis Capital is an investor group that needed to introduce their new brand: Pota Inc.—an agency of natural and organic products in the beverage industry that is focused on distributing high-end natural alcoholic drinks.

Obstacles

Pota needed to be launched within a very short time-frame with a strong concept that would be in line with the brand values. But how were we able to develop a strong brand in such a short turnaround? After an in-depth research, we developed three concepts that were aligned with their target audience values and that would also be comprised of a few small variations in tone—from traditional to modern—that helped the client to envision the brand strategy behind each version.

Final Product

Based on the client’s preference we proceeded in developing a custom-made logo with clean lines and a contemporary aesthetic. This is how the brand started. From there we developed printed branded materials such as the stationary and a PowerPoint presentation template. Then, the brand presence was then taken to the web with a splash page.

Our work has enabled Pota Inc. to launch their brand very quickly, provided with the elements needed to attract potential clients and customers in the market.