Agency: Pace Creative Group
Client: Paccar
Creative Direction, Illustrations and Visual Script: Gustavo Chams
Script Concept and Content Writing: Meghan Mahoney
Project Managers: Farryn Robin and Anna-Marie Soroke
Animation: Erick Grigorovski
Account Executive: Matt Gardner

The Project

PACCAR is a global technology leader in the design, manufacture and customer support of premium light, medium-and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR also designs and manufactures advanced diesel engines, provides financial services, information technology, and distributes truck parts related to its principal business.


How to create a short animation that follows the same look and feel as the brand’s illustration style, while keeping the quality that Paccar is known for and have the project delivered in a short turnaround?

Final Product

We came up with a strong concept and an engaging script. We followed the client’s preference and proceeded in developing a custom-made illustration based on the style used in earlier materials. From there we illustrated the main scenes in the script, organized a voice-over recording section and started the animation process. After completion, the video was taken to Paccar’s international conference in 2019 and received fantastic feedback from it.