Agency: Pace Creative Group
Client:
Hitachi Group
Creative Direction: Hitachi Group
Infographic Design, Gif Animation and Social Media Ads:
Gustavo Chams

The Project

Hitachi Vantara is a company that provides modular mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. and part of the Hitachi Information Systems & Telecommunications Division. The company is focused on IoT management, Data Analysis, Digital Transformation, Hybrid Cloud Storage Systems, Application and Data Center Modernization.

Obstacles

After an initial meeting our team at Pace Creative did an initial research that lead us to realize that the main challenge for this project was to create an infographic and social media ads that were engaging but also followed Hitachi’s brand guidelines. These assets were specifically targeted towards business with data management problems, including unstructured data, storage and IoT.

Final Product

We created an activation plan that included creating mobile and web versions of an interactive infographic as well as digital ads that had the goal of targeting customers from social media and redirecting them to Hitachi’s website.

The project was successful and Hitachi became a regular client.

Hitachi Ventara Data Management Infographic created by Gustavo Chams
Hitachi Ventara infographic graphic design by Gustavo Chams
Hitachi Ventara Data Management Infographic created by Gustavo Chams
Hitachi Ventara IoT Infographic created by Gustavo Chams