Agency: Pace Creative Group
Creative Direction, UXUI Design, Package Design, Product Photography, Product Digital Art, and Print Design: Gustavo Chams
Project Management and Copywriting: Delphine Renaud
Account Executive: Stefanie Curtis and Matt Gardner
Senior Web Development: Huy Tran
Junior Web Development: Bithja Feuersenger

The Project

BOOTEALICIOUS is a Canadian performance specialty tea retailer that focuses on detox and workout teas. The brand celebrates the sassy and fun contemporary woman.

As a new tea brand, BOOTEALICIOUS’ personality, branding and website had to be created from scratch.


After thorough research, we developed a marketing launch strategy focused on overcoming the biggest threat to this new company: a highly competitive market that was saturated with a big variety of me-to products

Final Product

We developed a playful, funky brand name: ‘BOOTEALICIOUS’, that stood out amongst other tea brands. When creating the packaging, we opted for a mix of bright colours, geometrical shapes and a sleek design, aligned with the brand’s sassy identity. To ensure every piece of marketing material was consistent, we created a comprehensive Brand & Content Style Guide which covered every aspect of the design and brand’s voice.

The website was created as a visual extension of the brand’s identity and it was designed with two goals in mind: attract influencers who can promote the brand and encourage people to engage and share content with BOOTEALICIOUS.

To encourage people to subscribe to our newsletter, we created the BOOTEALICIOUS Ultimate Detox Guide, a free guide and detox planner that works alongside the products.

With a fun and modern design, the website attracted a lot of traffic, and succeeded in being a unique platform where Bootealicious’ customers love to hang out.