Agency: Pace Creative Group
Creative Direction, UXUI Design, Package Design, Product Photography, Product Digital Art, and Print Design: Gustavo Chams

The Project

BOOTEALICIOUS is a modern performance tea brand that helps women reach their ideal weight faster while having fun and still enjoying the glamorous side of life. The brand celebrates the modern woman; she is someone who lives life to the fullest and isn’t ashamed to admit she needs a little help getting the body she desires. She’ll cut some corners on the diet, but so what? She’s got her secret weapon BOOTEALICIOUS to help keep her trim and sexy.

As a new tea brand, BOOTEALICIOUS’ personality had to be created from scratch. The beautifully crafted tea packaging and the website are a reflection of BOOTEALICIOUS’ strong identity and curated appearance.


After the initial research produced at our Vancouver office, our team at Pace Creative developed a SWOT analysis that identified that the market was highly competitive and was saturated with a big variety of me-to products

Final Product

We came up with the playful, funky brand name BOOTEALICIOUS, that stands out among other tea brands. When creating the packaging, we opted for a mix of bright colours, geometrical shapes and a sleek design, aligned with the brand’s identity. To ensure every piece of marketing material is consistent, we created a comprehensive Brand & Content Style Guide which covers every aspect of the design but also the brand’s voice.

The website is an extension of the brand and it was designed with two goals in mind: attract influencers who can promote the brand and encourage people to engage and share content with BOOTEALICIOUS.

To encourage people to subscribe to our newsletter, we created the BOOTEALICIOUS Ultimate Detox Guide, a free guide and detox planner that works alongside the products.

With a fun and modern design, the website attracted a lot of traffic, and succeeded in being a unique platform where Bootealicious’ customers love to hang out.