Client: Aromatech
Marketing Strategy: Kristen Heins
Art Direction, Creative Direction, Rebranding, UXUI, Package Design, Advertising, Photography and Industrial Design: Gustavo Chams

AromaTech is a Canadian manufacturer and retailer company specialized in large scale scenting systems that can cover entire buildings and industrial complexes. AromaTech is also known for providing scent marketing and scent branding services. The company has recently expanded their business into consumer goods as well as home scenting systems. With over 30 machines, AromaTech offers a range of potencies: from small room diffusers to industrial sized HVAC systems. AromaTech also offers  a selection of over 300 branded essential and aroma oils.

Founded in 2019, the company grew from a small start-up to a multi-national corporation in less than 5 years.

Challenge

Growing so fast in such a short turnaround created branding and visual inconsistencies that gave a certain amateurish-look to the company. AromaTech also wanted to polish its own corporate visual identity, with two goals in mind: to move away from the start-up aesthetic and to establish themselves as leaders within the B2B scenting field.

Solution

We started by cleaning up the original logo by fixing visual inconsistencies and spacing problems. From there, we developed a brand style-guide, created new package designs for all products and re-photographed all machines and oils (including the newly created packages). After this initial step, we cleaned up the website layout and developed a mobile app.

This milestone grounded the foundations of Aromatech’s branding and from there, we crafted advertising strategies that led to launching their first advertising campaign. The effort also included SEO targeted material, google targeted and retargeted ads as well as social media ads.

Outcome

After these changes, the company experienced a growth of over 300% in sales and investments combined.